Rogan’s audience of an estimated 11 million listeners per podcast translates into big advertising dollars for Spotify.
The Swedish company paid Rogan $100 million for exclusive rights to his “Joe Rogan Experience” podcast back in 2020, and the multi-year deal is apparently working out very well for Spotify's bottom line. The emerging consensus among entertainment reporters is that Spotify’s decision to favor Rogan over Young was a foregone conclusion. However, rather than removing Rogan’s podcast, the company removed Young’s music. The letter was soon deleted, but Spotify took the hint. As described in multiple reports, Young posted an open letter on his official website explaining why he does not want his music the same online platform with Rogan’s vaccine misinformation. Young brought the Joe Rogan issue to a head earlier this week. Spotify has provided Joe Rogan with a platform for what critics say is amplifying right-wing disinformation about COVID-19 and climate change as well, and now musicians, starting with Neil Young, are making their voices heard. Now, the growing popularity of podcasts is bringing new controversy to the company. The music streaming service Spotify has attracted its share of criticism since its launch in 2008, mainly from artists charging that the company's payment rate is unfair.
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